10 Things to Consider Before Buying a Portable Hybrid Display

Attend any recent trade show and you’ll see many hybrid displays. They have gone from the exception to the rule in many show halls in the past two to three years. Visually, the reason is obvious. Hybrids are attractive, lightweight, and feature large format graphics.

But just like any product, there are good, better, and best versions. For the sake of simplicity, let’s focus on one segment of hybrid designs:  portable hybrids. There are also modular and custom hybrids.

1. Weight

Generally a hybrid should be lightweight, whether it’s a 10 x 10 or a 10 x 20 inline. After all, it’s primarily aluminum extrusion and tension fabric or direct print graphics. Expect a basic 10 ft. hybrid to weigh approximately 75 to 95 lbs with the case. Double that for a 20 ft inline. Adding freestanding counters or pedestals will increase the weight proportionately.

2. Assembly

Here’s where you need to do your homework. Portable hybrids generally require a little more assembly than say a pop up display. But, then again, they don’t look like a pop up and have far more features. Assembly time will vary depending on tools or lack of tools, such as Perfect 10 or Sacagawea. Many systems require a tool for every connection, but there are hybrid systems that have engineered tool-less or mostly tool-less kits. Ask about loose pieces as well. A good hybrid may require tools but it shouldn’t have any loose connector pieces.

Along the same lines, ask about graphics (direct print or tension fabric) and how the graphics attach. You’ll want graphics that are durable, vibrant, and easy to attach. There are many methods to attach graphics — some easy, such as Velcro, others difficult, such as pole pocket. Choose one that fits your comfort level.

3. Design

Yes, design is subjective, but it shouldn’t be limited. To use an apple metaphor, if your choices are between a Gala, a Gravenstein, or a Fuji, then what’s the point. Wouldn’t you rather choose between an apple, a pineapple, a banana, or even a starfruit. Don’t limit yourself. Ask to see as many examples as possible within your budget.  

4. Accessories

Portable hybrids should do more than just stand there and look pretty. They should be functional as well. At a minimum, you’ll want to see as much variety as possible when choosing counters, workstations, literature holders, kiosks, lights, and locking storage. One size does not fit all when it comes to portable hybrids, bathing suits, and toupees.  

5. Packaging and Instructions

Too often, you discover that the manufacturer hired Capuchin helper monkeys to pack and label your display. It pays to do your homework. The packaging should be reusable with easily identifiable slots for all the parts, and the packaging should look as professional as the exhibit, otherwise it gets tossed after the first show.